Case Study: Skunkworks Games

I managed the social accounts for the company, Skunkworks Games, for 17 months. Although my main duties were to focus on our games social presence, I still opted to improve Skunkworks Games social presence during important moments for the company. I managed the following platforms: Facebook, Instagram, Twitter, LinkedIn
Goal:
- Post updates about the company when applicable.
- Post Job Openings when applicable.
- Promote company promotional material when applicable.
Results:
- Reached an average engagement rate of 8.26% on LinkedIn.
- Collaborated with various companies to cross-promote events Skunkworks sponsored.
- Collaborated with companies and speakers to promote events Skunkworks hosted.
- Successfully hired a candidate who discovered the job opening through our social media posts.

A logo for Skunkworks Game. Text is two letters 'SW'. The S is designed to look like a Skunk. The background is mostly white with some pale beige colouring.
Keep scrolling for sample posts!
Team Meetup's
Skunkworks Games took great care and pride in creating a safe and welcoming work culture. We hosted numerous team meetup's and off-sites. I wanted to showcase these meetups on our social media to promote the culture that we had worked hard to create.
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Concept:
To celebrate Skunkworks' second birthday the company organised some workshops sessions and a party. It was a great team-building moment which I wanted to share with our community. 

Copy:
Last week we gathered the whole company together to celebrate our 2 year birthday. ✌️🦨 It was a great week engaging the team with some insightful discussions and workshops, and of course, celebrating with fun activities and parties. 🥳 We’re so proud of everyone at Skunkworks and incredibly excited for the future. ❤️
#SkunkworksGames #MobileGaming #helsinki
Statistics: 
Engagement Rate: 48.95%
Impressions: 2,525
Concept:
To celebrate the start of summer, which is an important time of year in Finland, the company organised a boat trip for the team. I wanted to share this fun day with our peers and potential hires. 

Copy:
Summer Solstice is here and sun is shining in Finland. ☀️🌴 The Skunkworks team headed out on a fun boat trip last week to welcome in the summer and catch a few waves. 🌊⛵ Have a great summer everyone!
#SkunkworksGames #MobileGamesStudio #SummerSolstice #GameDev
Statistics:
Engagement Rate: 23.64%
Impressions: 4,641
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Image created by Rebecca Ainsworth
Job Adverts
Whenever the company opened up a new job I would promote the position on our social media pages to boost the number of applicants. 
Image created by Jani Porkka
Image created by Jani Porkka
Image created by Jani Porkka
Image created by Jani Porkka
Sample Concept:
A social post to promote the job opening for a QA Coordinator. 

Sample Copy:
We’re hiring! We’re looking for someone who has experience with quality assurance in mobile, software and/or game development to join us as a QA Coordinator at Skunkworks Games, a mobile games studio that focuses on you and developing your career.
💼 QA Coordinator.
📱 Mobile Gaming.
🌍 Based in Helsinki, or remotely.
Learn more, and apply here ➡️ [LINK]
Statistics: 
Engagement Rate: 10.11%
Impressions: 989
Events
Skunkworks sponsored and hosted numerous events. For which, I would usually need to collaborate with other companies to align our branding and social strategy for the event.
Concept:
Skunkworks hosted monthly events called, SkunkTalks. For this post I wanted to showcase the insightful topic that was going to be discussed at the event and encourage sign ups. 

Copy:
Join us at #SkunkTalks next week. 💬🦨 Jasmin Dahncke from GRUX FI will be presenting a case study based on the innovative blind accessibility options in Naughty Dogs' The Last of Us 2.
Jasmin, along with a team of students and accessibility specialist, Brandon Cole, conducted research to find out the possibility of translating the framework used in LoU2 to enable blind gamers to traverse open world games. Jasmin will be sharing their findings at SkunkTalks on Wednesday.
📅 June 8th, 16:30 EEST
➡️ Mikonkatu 13 a, 8th floor. Helsinki.
Sign up via the link in our bio!
#SkunkworksGames #MobileGaming #Helsinki #UserExperience
Statistics:
Engagement Rate: 5.53%
Impressions: 795
Screenshot image of the main character from the game, The Last of Us 2. Text overlay 'June 8th @ 16:30, SkunkTalks, A Case Study: Blind Accessibility in Open World Game @ Skunkworks'. The Skunkworks Games and GRUX FI logos are in the top right corner.

Image created by Rebecca Ainsworth
Template designed by Jani Porkka

Graphic containing outline of the Skunkworks 'S' skunk image coloured in rainbows. Text says '#PrideGameJameHKI22, June 30 - July 3'. Underneath are the Finnish Game Jam and Skunkworks logos.

Image created by Jani Porkka and Julia Niiva
Credits to Finnish Game Jam for additional assets

Concept:
During Helsinki Pride Week 2022 Skunkworks Games sponsored and hosted the Pride Game Jam HKI 2022. This was one of three posts that I created to promote the event and share our support for the cause.

Copy:
We’re so excited to celebrate Pride during #HelsinkiPrideWeek. 🏳️‍🌈 It’s an incredible time to come together and stand up for human rights. 🤝🌈 This year we are sponsoring and hosting the Pride Game Jam HKI 2022 at our event space with @finnishgamejam. We can’t wait to kick things off next week and have some fun whilst encouraging self-expression through art, music, and GAMES! 🎮💖
#PrideGameJamHKI22 #SkunkworksGames #FGJ #MobileGamesStudio #GameDev
Statistics:
Engagement Rate: 4.48%
Impressions: 1,071
Promotional Material
The company sometimes produced promotional videos to share who they are and what they are about. I would promote these video on our social channels and pin them to the top of our pages so that visitors could see them straight away. During the planning and editing process I would assist the marketing team to help ensure the promotional videos would keep aligned with our company branding and style guide.
Concept:
Skunkworks worked with videographer David O'Weger to produce a festive promotional video about working at Skunkworks Games. I wanted to share this over the festive season for our community to enjoy whilst we took a break. 

Copy:

Seasons Greetings! 🎄⛄ As the holiday season approaches we’re grabbing our warm drinks and fluffy blankets to recharge. ☕💕 From all of us at Skunkworks Games, we wish you a very cozy and warm holiday season. ✨

Hyvää joulua! 🦌 ¡Felices fiestas! 🎅 Frohe Weihnachten! 🌟 Happy Holidays! - What festive greeting do you say where you’re from?

Statistics:
Engagement Rate: 4.32%
Impressions: 3,146

Video created by David O'Weger

IG Stories
To get a more candid experience of working at Skunkworks Games I created a few Instagram highlights to showcase behind the scenes moments at the company and celebrate special occasions.

IG Highlight: Behind the Scenes
Created by Rebecca Ainsworth

IG Highlight: Events
Created by Rebecca Ainsworth

ALL CONTENT DISPLAYED WITH PERMISSION FROM SKUNKWORKS OY

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